ABOUT BLAIRE

Branding, Web & Media Consultant in Maine

Hi, I'm Blaire! How can I help make your next project or rebrand a hit? I'm a communications professional located in Portland, Maine. I've lived all around the world and can bring a local or international lens to all of my work. My clients and work have come from many environments: corporate, start-up, food and hospitality, education and non-profit. I'm the ideal consultant for a business looking to reach a more digital-savvy audience, whether that's making your business easier to find on the web or distilling your brand into something clean and modern. 


I like to call myself a Jackie of All Digital Trades. I'm a social media strategist, video producer, digital content strategist, audio producer and copywriter with a speciality in branded content.

I have had the privilege of being the creative lead on video, social media, and content strategy projects for a slew of brands I'm passionate about, including: DePaul University, AT&T, Nielsen, AIG, Medieval Times, Pyrex, OLFA Cutting Tools, Correlle, Navy Pier Chicago, GO Airport, Hilton Hotel brands, and others. I am passionate about working on projects with nonprofits and charities, especially groups with social justice messaging. 

How did I get here? First, I'm a digital native and am adept at navigating the web as a user and as a content creator. Shortly after receiving my BA in Film, I trained in branded video, television, broadcast commercials and documentary filmmaking under HARPO (Oprah Winfrey Show) and The View television executive producers. I had the opportunity to learn best practices and strategy under this team, and honed those skills as I continued my career in video production. In this role I also ran the social media for all of our projects and learned how to engage an audience with and without influencer involvement. In my free time I became a digital creator and wrote pop culture critical analysis opinion pieces and ran social media for three fully funded digital publications, including running live-tweeting Twitter events that saw as many 300,000 participants and trended worldwide four times. I learned from these experiences and honed these skills to become the content strategist I am today. 

My experience is wide and varied and includes: search engine optimization (SEO), broadcast advertising, social media, written content for the web, SEO copyediting, blogging, documentary film, behind the scenes content, live sporting event video capture, event and nightlife video capture, short films, radio advertising, podcasting, higher education marketing, photography, and reality television. I have an extensive background of work with high level talent/influencers and celebrities, am skilled in the logistics and budgets of video production, casting, script creation (voice over, talent on screen, and live on location), location and permit supervision, field producing, post-producing, and contract negotiations. 

A lifelong academic, I am an adept researcher who can find information on even the most obscure topics and I enjoy immersing myself in the world of whatever project I may be working on. 

Need some help with an upcoming project or rebrand? Drop me a line--I'd love to offer my expertise. 

© 2020 by Blaire Knight-Graves. 

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