Portfolio

Higher education marketing and accessibility projects

SEO Refresh
SEO Refresh

8 video series highlighting overview of schools. Produced series of videos for university’s SEO refresh project for landing page videos; coordinated to film in over 30 classrooms, clubs and campus activities with a $75,000 budget.

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College Recruitment Virtual Events
College Recruitment Virtual Events

Served as project manager for the “On Track for College” initiative for the University of Maine System: Developed, organized and lead over 75 campus admissions, marketing and web administrative personnel to create virtual college recruitment events during COVID-19 pandemic.

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Drone Photo of College Campus
Drone Photo of College Campus

Campus showcase. Coordinated university's first drone footage shoot to showcase the Lincoln Park Campus.

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Digital Content Management
Digital Content Management

Developed training to teach WordPress basics, user experience and web best practices course to editors, with accompanying knowledge base.

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Database Project
Database Project

University's first-ever asset database (web DAM). Created university's first taxonomy database of labeled footage, photos and logos for University Marketing, resulting in over 35 terabytes of labeled data.

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Accessibility Trainings
Accessibility Trainings

Developed training and taught editors across the University of Maine System accessibility best practices for Section 508, Americans with Disabilities Act and WCAG 2.1 AA requirements.

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Title IX Website
Title IX Website

Created Title IX website from scratch by utilizing user journey methodology for research, empathy mapping user experience content designed for users in crisis seeking emergency resources and content strategy informed by public and internal policy.

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Virtual Tour
Virtual Tour

Strategy for digital campus visit. Content writer and video producer for virtual University's campus tour rebrand in 2018. Wrote copy for videos, shot and edited videos, and wrote copy for three topic pages. Ideated and researched best practices for mobile-friendly / responsive layout and pitched universal icon navigation.

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Project management, public relations, marketing, branding and content strategy

Major Newspaper Feature
Major Newspaper Feature

Coordinated with largest news outlet in the State of Maine to generate largest PR story for institution since 2015. Worked with largest print and web news outlet in the State of Maine to produce featured story in Maine Sunday Telegram (Portland Press Herald) surrounding institution's history, legacy and future.

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Web Accessibility for Telling Room
Web Accessibility for Telling Room

Strategy and execution to bring website up to WCAG 2.0 and ADA web standards. Worked independently to address numerous web accessibility concerns on The Telling Room's website. Utilized ADA best practices and WAS 2.0 research to make language accessible for basic English proficiency, clearly indicate linking, place FAQ-type content in obvious locations on page, and eliminate as many concerns for color blind, dyslexic or visually impaired visitors.

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ADA Compliance Tactics
ADA Compliance Tactics

ADA compliance strategist for university for video, social media and the web. Worked with a team to bring all content up to WCAG 2.0 code. Worked with team to identify areas where social media, video, and brand website were not compliant with the Americans with Disabilities Act. Added subtitles to over 100 videos, helped to identify brand sites where colors and fonts needed to be changed, created alternative text (alt text) for imagery, and worked with team to implement strategy.

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Instagram/Snapchat Sticker Creation
Instagram/Snapchat Sticker Creation

Project manager for creation of branded stickers for social media. Worked with designer, social media manager and client to develop branded stickers as part of a brand launch and initiative, which included social media assets for our key audience's use (16 - 24 years old and residing in Chicago).

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Snapchat Lens
Snapchat Lens

Project manager for university's Snapchat lens creation. Project managed with designer, developer and client to create a Snapchat lens that released to the public as part of a new brand campaign. Identified audience, troubleshot technical errors, negotiated budget with Snap, Inc. and managed KPIs with client.

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Trending Hashtag
Trending Hashtag

Organized a social media event that trended on Twitter. #SPNBinge. Ideated and executed pop-culture Twitter event that went viral, trended #1 on platform with over 300,000 unique tweets in 6 hour span.

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Influencer Conversation
Influencer Conversation

Digital campaign and social suite. Nielsen #ConsciousConsumer Campaign. Produced diversity-driven social video campaign in 2013 and helped strategize digital release, including booth at Essence festival and connecting a Twitter conversation on social media with influencer Luvvie Ajayi.

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Omnichannel Promotion
Omnichannel Promotion

Public Relations and Social Media project. High on the Hog. Created digital presence for feature horror film. Grew social media audience from 150 to 4,100+ active followers, wrote press releases and connected with influential horror film bloggers to create hype surrounding film.

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Writing samples

Video Production

Branded Content
Branded Content

Commercial and digital video suite. AT&T Real Stories: Mohop Shoes. Ideated, produced, and post-supervised commercial and digital video suite for client.

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Sports
Sports

3 behind-the-scenes sports event videos. All Blacks Behind the Scenes Project. Produced 3 behind-the-scenes videos for The New Zealand All Blacks' first game in the United States after following the team over the course of 8 days of press events.

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Consumer Packaged Goods
Consumer Packaged Goods

3-year video campaign for multi-brand client. World Kitchen Brands. Produced 3-year, 250 video campaign, as well as additional 50 videos with fluctuating budgets.

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Micromoments.
Micromoments.

Micro-moments for social media. Hampton by Hilton / Homewood Suites by Hilton. Produced 16 micro-moment videos and social media for client for launch of new hotel in Chicago's West Loop neighborhood.

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Mini-Documentary
Mini-Documentary

Recruitment video for high level talent. Veterinary Specialty Center. Produced employee recruitment video for client.

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Fundraising
Fundraising

Emotion-driven fundraising piece for charity. Horizons for Youth Fundraising Video. Produced fundraising video which was shown at charity event and resulted in raising $2,000,000 for charity directly after video was shown to donors.

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Documentary Short
Documentary Short

Short form documentary with emotional story. Children's Oncology Services. Produced short documentary about summer camp for children who have survived cancer.

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Documentary Feature
Documentary Feature

Long form educational documentary for PBS. "I Am For Peace". Associate Produced documentary that aired on PBS and Producer on trailer.

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Photography

A lobster bake plate
A lobster bake plate

Food Photography

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Stand-up comedy at the Laugh Factory
Stand-up comedy at the Laugh Factory

Event Photography

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A kombucha bottle with fruit and a smoothie
A kombucha bottle with fruit and a smoothie

Product Photography

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Stacked rocks along a river
Stacked rocks along a river

Nature Photography

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A smiling person drinking a smoothie
A smiling person drinking a smoothie

Lifestyle Photography

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A barn in the sunset
A barn in the sunset

Ambiant Photography

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Students smiling on their college campus with the city of Chicago behind them
Students smiling on their college campus with the city of Chicago behind them

Environmental Photography

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A river in the summer
A river in the summer

Outdoor Photography

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Social media and influencer outreach

Screenshot of a Syracuse Cultural Workers social media post.
Screenshot of a Syracuse Cultural Workers social media post.

Revamped and created new strategy for retail client with social justice messaging. Worked with retail client Syracuse Cultural Workers to come up with a data-driven strategy for promoting products online, including: digital ads, logo revamp to be social media friendly, standardization of image sizing, short links and call to actions for links, shorter written content on posts, hashtag optimization, campaign creation, and analytics reporting to drive strategy changes.

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Screenshot of a Navy Pier social media post.
Screenshot of a Navy Pier social media post.

Content Strategist and Community Manager for Navy Pier Chicago, large tourist attraction in Chicago.

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Screenshot of Gabe and Garrett enjoying a new toy in an unboxing video.
Screenshot of Gabe and Garrett enjoying a new toy in an unboxing video.

Reached out to influencers, negotiated payment and sent them client product to create an unboxing video. Social Media Content Strategist and Community Manager for large restaurant client.

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Screenshot of a High on the Hog social media post.
Screenshot of a High on the Hog social media post.

Social Media post example from High on the Hog campaign.

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Screenshot of a DePaul University video on social media.
Screenshot of a DePaul University video on social media.

Contribute content to DePaul University's Social Media channels, often with dozens of thousands of views, likes, clicks and impressions.

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