Higher education marketing and accessibility projects
8 video series highlighting overview of schools. Produced series of videos for university’s SEO refresh project for landing page videos; coordinated to film in over 30 classrooms, clubs and campus activities with a $75,000 budget.
Served as project manager for the “On Track for College” initiative for the University of Maine System: Developed, organized and lead over 75 campus admissions, marketing and web administrative personnel to create virtual college recruitment events during COVID-19 pandemic.
Campus showcase. Coordinated university's first drone footage shoot to showcase the Lincoln Park Campus.
Developed training to teach WordPress basics, user experience and web best practices course to editors, with accompanying knowledge base.
University's first-ever asset database (web DAM). Created university's first taxonomy database of labeled footage, photos and logos for University Marketing, resulting in over 35 terabytes of labeled data.
Developed training and taught editors across the University of Maine System accessibility best practices for Section 508, Americans with Disabilities Act and WCAG 2.1 AA requirements.
Created Title IX website from scratch by utilizing user journey methodology for research, empathy mapping user experience content designed for users in crisis seeking emergency resources and content strategy informed by public and internal policy.
Strategy for digital campus visit. Content writer and video producer for virtual University's campus tour rebrand in 2018. Wrote copy for videos, shot and edited videos, and wrote copy for three topic pages. Ideated and researched best practices for mobile-friendly / responsive layout and pitched universal icon navigation.
Project management, public relations, marketing, branding and content strategy
Coordinated with largest news outlet in the State of Maine to generate largest PR story for institution since 2015. Worked with largest print and web news outlet in the State of Maine to produce featured story in Maine Sunday Telegram (Portland Press Herald) surrounding institution's history, legacy and future.
Strategy and execution to bring website up to WCAG 2.0 and ADA web standards. Worked independently to address numerous web accessibility concerns on The Telling Room's website. Utilized ADA best practices and WAS 2.0 research to make language accessible for basic English proficiency, clearly indicate linking, place FAQ-type content in obvious locations on page, and eliminate as many concerns for color blind, dyslexic or visually impaired visitors.
ADA compliance strategist for university for video, social media and the web. Worked with a team to bring all content up to WCAG 2.0 code. Worked with team to identify areas where social media, video, and brand website were not compliant with the Americans with Disabilities Act. Added subtitles to over 100 videos, helped to identify brand sites where colors and fonts needed to be changed, created alternative text (alt text) for imagery, and worked with team to implement strategy.
Project manager for creation of branded stickers for social media. Worked with designer, social media manager and client to develop branded stickers as part of a brand launch and initiative, which included social media assets for our key audience's use (16 - 24 years old and residing in Chicago).
Project manager for university's Snapchat lens creation. Project managed with designer, developer and client to create a Snapchat lens that released to the public as part of a new brand campaign. Identified audience, troubleshot technical errors, negotiated budget with Snap, Inc. and managed KPIs with client.
Organized a social media event that trended on Twitter. #SPNBinge. Ideated and executed pop-culture Twitter event that went viral, trended #1 on platform with over 300,000 unique tweets in 6 hour span.
Digital campaign and social suite. Nielsen #ConsciousConsumer Campaign. Produced diversity-driven social video campaign in 2013 and helped strategize digital release, including booth at Essence festival and connecting a Twitter conversation on social media with influencer Luvvie Ajayi.
Public Relations and Social Media project. High on the Hog. Created digital presence for feature horror film. Grew social media audience from 150 to 4,100+ active followers, wrote press releases and connected with influential horror film bloggers to create hype surrounding film.
Commercial and digital video suite. AT&T Real Stories: Mohop Shoes. Ideated, produced, and post-supervised commercial and digital video suite for client.
3 behind-the-scenes sports event videos. All Blacks Behind the Scenes Project. Produced 3 behind-the-scenes videos for The New Zealand All Blacks' first game in the United States after following the team over the course of 8 days of press events.
3-year video campaign for multi-brand client. World Kitchen Brands. Produced 3-year, 250 video campaign, as well as additional 50 videos with fluctuating budgets.
Micro-moments for social media. Hampton by Hilton / Homewood Suites by Hilton. Produced 16 micro-moment videos and social media for client for launch of new hotel in Chicago's West Loop neighborhood.
Recruitment video for high level talent. Veterinary Specialty Center. Produced employee recruitment video for client.
Emotion-driven fundraising piece for charity. Horizons for Youth Fundraising Video. Produced fundraising video which was shown at charity event and resulted in raising $2,000,000 for charity directly after video was shown to donors.
Short form documentary with emotional story. Children's Oncology Services. Produced short documentary about summer camp for children who have survived cancer.
Long form educational documentary for PBS. "I Am For Peace". Associate Produced documentary that aired on PBS and Producer on trailer.
Social media and influencer outreach
Revamped and created new strategy for retail client with social justice messaging. Worked with retail client Syracuse Cultural Workers to come up with a data-driven strategy for promoting products online, including: digital ads, logo revamp to be social media friendly, standardization of image sizing, short links and call to actions for links, shorter written content on posts, hashtag optimization, campaign creation, and analytics reporting to drive strategy changes.
Content Strategist and Community Manager for Navy Pier Chicago, large tourist attraction in Chicago.
Reached out to influencers, negotiated payment and sent them client product to create an unboxing video. Social Media Content Strategist and Community Manager for large restaurant client.
Social Media post example from High on the Hog campaign.
Contribute content to DePaul University's Social Media channels, often with dozens of thousands of views, likes, clicks and impressions.