AT&T Real Stories: Mohop Shoes. Ideated, produced, and post-supervised commercial and digital video suite for client.
All Blacks Behind the Scenes Project. Produced 3 behind-the-scenes videos for The New Zealand All Blacks' first game in the United States after following the team over the course of 8 days of press events.
World Kitchen Brands. Produced 3-year, 250 video campaign, as well as additional 50 videos with fluctuating budgets.
Hampton by Hilton / Homewood Suites by Hilton. Produced 16 micro-moment videos and social media for client for launch of new hotel in Chicago's West Loop neighborhood.
Veterinary Specialty Center. Produced employee recruitment video for client.
Horizons for Youth Fundraising Video. Produced fundraising video which was shown at charity event and resulted in raising $2,000,000 for charity directly after video was shown to donors.
Children's Oncology Services. Produced short documentary about summer camp for children who have survived cancer.
PROJECT MANAGEMENT, PUBLIC RELATIONS, MARKETING, BRANDING & CONTENT STRATEGY
Worked with largest print and web news outlet in the State of Maine to produce featured story in Maine Sunday Telegram (Portland Press Herald) surrounding institution's history, legacy and future.
Worked independently to address numerous web accessibility concerns on The Telling Room's website. Utilized ADA best practices and WAS 2.0 research to make language accessible for basic English proficiency, clearly indicate linking, place FAQ-type content in obvious locations on page, and eliminate as many concerns for color blind, dyslexic or visually impaired visitors.
Worked with team to identify areas where social media, video, and brand website were not compliant with the Americans with Disabilities Act. Added subtitles to over 100 videos, helped to identify brand sites where colors and fonts needed to be changed, created alternative text (alt text) for imagery, and worked with team to implement strategy.
Worked with designer, social media manager and client to develop branded stickers as part of a brand launch and initiative, which included social media assets for our key audience's use (16 - 24 years old and residing in Chicago).
Project managed with designer, developer and client to create a Snapchat lens that released to the public as part of a new brand campaign. Identified audience, troubleshot technical errors, negotiated budget with Snap, Inc. and managed KPIs with client.
#SPNBinge. Ideated and executed pop-culture Twitter event that went viral, trended #1 on platform with over 300,000 unique tweets in 6 hour span.
Nielsen #ConsciousConsumer Campaign. Produced diversity-driven social video campaign in 2013 and helped strategize digital release, including booth at Essence festival and connecting a Twitter conversation on social media with influencer Luvvie Ajayi.
High on the Hog. Created digital presence for feature horror film. Grew social media audience from 150 to 4,100+ active followers, wrote press releases and connected with influential horror film bloggers to create hype surrounding film.
SOCIAL MEDIA & INFLUENCER OUTREACH
Worked with retail client Syracuse Cultural Workers to come up with a data-driven strategy for promoting products online, including: digital ads, logo revamp to be social media friendly, standardization of image sizing, short links and call to actions for links, shorter written content on posts, hashtag optimization, campaign creation, and analytics reporting to drive strategy changes.
HIGHER EDUCATION PROJECTS
Produced series of videos for university’s SEO refresh project for landing page videos; coordinated to film in over 30 classrooms, clubs and campus activities with a $75,000 budget.
Coordinated university's first drone footage shoot to showcase the Lincoln Park Campus.
Created university's first taxonomy database of labeled footage, photos and logos for University Marketing, resulting in over 35 terabytes of labeled data.
Content writer and video producer for virtual University's campus tour rebrand in 2018. Wrote copy for videos, shot and edited videos, and wrote copy for three topic pages. Ideated and researched best practices for mobile-friendly / responsive layout and pitched universal icon navigation.