PORTFOLIO

VIDEO PRODUCTION
Show More
PHOTOGRAPHY
PROJECT MANAGEMENT, PUBLIC RELATIONS, MARKETING, BRANDING & CONTENT STRATEGY
Show More
SOCIAL MEDIA & INFLUENCER OUTREACH
WRITING SAMPLES
Show More
HIGHER EDUCATION PROJECTS

© 2020 by Blaire Knight-Graves. 

  • Vimeo - Black Circle
  • LinkedIn Clean Grey
  • @BKnightGraves
  • @BKnightGraves
Retailer Social Media Revamp

Revamped and created new strategy for retail client with social justice messaging. Worked with retail client Syracuse Cultural Workers to come up with a data-driven strategy for promoting products online, including: digital ads, logo revamp to be social media friendly, standardization of image sizing, short links and call to actions for links, shorter written content on posts, hashtag optimization, campaign creation, and analytics reporting to drive strategy changes.

Go to link