Coordinated with largest news outlet in the State of Maine to generate largest PR story for institution since 2015.











Worked with largest print and web news outlet in the State of Maine to produce featured story in Maine Sunday Telegram (Portland Press Herald) surrounding institution's history, legacy and future.

Strategy and execution to bring website up to WAS 2.0 and ADA web standards.











Worked independently to address numerous web accessibility concerns on The Telling Room's website. Utilized ADA best practices and WAS 2.0 research to make language accessible for basic English proficiency, clearly indicate linking, place FAQ-type content in obvious locations on page, and eliminate as many concerns for color blind, dyslexic or visually impaired visitors.

ADA compliance strategist for university for video, social media and the web. Worked with a team to bring all content up to WAS code.











Worked with team to identify areas where social media, video, and brand website were not compliant with the Americans with Disabilities Act. Added subtitles to over 100 videos, helped to identify brand sites where colors and fonts needed to be changed, created alternative text (alt text) for imagery, and worked with team to implement strategy.

Project manager for creation of branded stickers for social media.











Worked with designer, social media manager and client to develop branded stickers as part of a brand launch and initiative, which included social media assets for our key audience's use (16 - 24 years old and residing in Chicago).

Project manager for university's Snapchat lens creation.










Project managed with designer, developer and client to create a Snapchat lens that released to the public as part of a new brand campaign. Identified audience, troubleshot technical errors, negotiated budget with Snap, Inc. and managed KPIs with client.

Organized a social media event that trended on Twitter.





#SPNBinge. Ideated and executed pop-culture Twitter event that went viral, trended #1 on platform with over 300,000 unique tweets in 6 hour span.

Digital campaign and social suite.





Nielsen #ConsciousConsumer Campaign. Produced diversity-driven social video campaign in 2013 and helped strategize digital release, including booth at Essence festival and connecting a Twitter conversation on social media with influencer Luvvie Ajayi.

Public Relations and Social Media project.





High on the Hog. Created digital presence for feature horror film. Grew social media audience from 150 to 4,100+ active followers, wrote press releases and connected with influential horror film bloggers to create hype surrounding film.

Brand creation.






Studio 32 Chicago. Created all branding and digital assets including logos, website, booking scheduler, and social media pages for hair stylist client.

8 video series highlighting overview of schools.



Produced series of videos for university’s SEO refresh project for landing page videos; coordinated to film in over 30 classrooms, clubs and campus activities with a $75,000 budget.

Campus showcase.






Coordinated university's first drone footage shoot to showcase the Lincoln Park Campus.

University's first-ever asset database.




Created university's first taxonomy database of labeled footage, photos and logos for University Marketing, resulting in over 35 terabytes of labeled data.

Strategy for digital campus visit.






Content writer and video producer for virtual University's campus tour rebrand in 2018. Wrote copy for videos, shot and edited videos, and wrote copy for three topic pages. Ideated and researched best practices for mobile-friendly / responsive layout and pitched universal icon navigation.